EVENTS / FAIRS

Salone del Mobile 2025

What a week at Salone del Mobile 2025 in Milan. From all over the world, hundreds of visitors stopped by our stand to explore the latest SOFTLINE furniture designs and innovations.
Each visit, each exchange, made the stand come alive. We turned words of the SOFTLINE moodboard into action by demonstrating that design is for people.

Our driving energy is about understanding how we live, move, and connect. Therefore, the SOFTLINE exhibition in Milan was created with the user in mind. Ensuring that furniture does not just exist as a physical product, but actively enhances the way we sense and experience a room.

A heartfelt thank you to everyone who shared this amazing experience with us.

Salone del Mobile 2024

Introducing our 2024 moodboard and fabric selection, the SOFTLINE stand at Salone del Mobile 2024 invited visitors to an authentic experience where the digital faded into the background, and the beauty of the physical took center stage.

Crafted with care and curated with passion, the new SOFTLINE collection encouraged the audience to rediscover the attractiveness of simplicity, the elegance of authenticity, and the power of tangible experiences.

The exhibition revolved around three trendy colour themes: vibrant urban colors marked by contrast, the soothing hues of sea-inspired turquoise and green, and the inviting warmth of earthy terracotta tones.

At the fair in Milan SOFTLINE launched a new design concept with new lounge chairs, sofa beds, an alcove system and a new type of phone booth.

SOFTLINE also presented a wide range of new and exciting textiles and colours – selected to inspire you to make the creativity flow and allow you to give the furniture just the right look to match the specific design visions for your interior.

This year it’s not only the new furniture design that will be inspiring and surprising. The stand itself will also be an inspiring architectural setting where two different floor levels are united by stairs and ramps, while freestanding dividers in various heights create individual environments that’s still a part of the whole.

Each of these exhibition areas are characterized by one of the three new main colours ”Straw”, “Cactus” and “Hibiscus”, which are also the foundation for the furniture, where the colours are used in various nuances and textures. Complete, elegant and visionary.

We are happy to announce that a number of exciting new design products for 2018 has just been released: lounge chairs, a modular sofa, poufs and tables. To inspire you, the new collection is presented in an interesting colour palette of balanced tones inspired by the Pacific Ocean in line with the current trends, creating an airy, honest and harmonic setting for living.

At Softline we are constantly developing and editing our product portfolio, and we work to create the perfect furniture to match the time we are living in. Furniture that speaks the unifying language of design across the world and fits in all kinds of homes and public spaces.

We hope that you will be inspired by the 2018 releases of innovative design furniture in new and eco-friendly fabrics, materials and interesting colours.

WORKSPACE EXPO 2025 

Workspace Expo Paris is the leading trade show for furniture and workspace in Europe, and during the 2025 edition, SOFTLINE presented a wide range of new, flexible furniture concepts for contemporary workspaces in new and eco-friendly materials, inspiring colours and innovative style.

The event offered excellent networking opportunities, and hundreds of international visitors joined the SOFTLINE-team for presentations and conversations on our latest design furniture and innovations taking workspaces to the next level.

Merci, Paris!

Maison&Objet 2025

Maison&Objet 2025, a leading global event for professionals in the design and lifestyle industry, on 16-20 January 2025 in Paris, provided another international platform for promoting SOFTLINE design furniture.

Hundreds of international visitors joined presentations and conversations with the team at the SOFTLINE exhibition stand, sparking new business opportunities and creative interaction with representatives from the world’s decoration, design and lifestyle community.

At the compelling SOFTLINE exhibition stand, a wide range of new, flexible furniture concepts in new and eco-friendly materials, inspiring colours, and innovative style were presented.

Maison & Objet 2024

At the SOFTLINE stand at Maison & Objet 2024 in Paris were the latest new designs shown and a wide selection of inspiring furniture created to add functionality, flexibility and aesthetic value to private homes as well as work and office spaces.

The SOFTLINE stand at Maison&Objet 2023 was an inspiring study of colours, shapes and sense of space. The new launches and the existing SOFTLINE classics were showcased in colours full of energy, as well as in neutral colours with warm and calm undertones. The colour palette and the new fabrics have been chosen to showcase the numerous finishing options in our collection that makes it possible to have the furniture express your very own personal design vision or to match the identity of your organisation. With our concept, we would like to demonstrate how versatile, creative and efficiently our products can be used in the private and business sectors.

This year the SOFTLINE showcase installation for IMM Cologne and Maison & Objet Paris has been designed by Bambú Studio in Spain, who has created a minimalistic and open booth that allows the furniture to breathe and the beautiful design to be enjoyed fully.

In the booth you will experience how you are able to move around in the different areas freely, with the colour, shape and fabric of the furniture changing and creating new atmospheres – without any specific environment being dictated. In this way we allow the creativity of the visitors to enter and help them imagine the furniture in new ways relevant to them. In essence, we are allowing the furniture to tell its own story and start a dialogue with the visitors.

The new launches and the existing SOFTLINE classics will be showcased in colours full of energy, like fluorescent yellow and bright read, as well as in neutral colours with warm and calm undertones. The colour palette and the new fabrics has been chosen to showcase the many, many finishing options in our collection that makes it possible to have the furniture express one’s very own personal design vision.

The SOFTLINE stand at Maison & Objet 2019 in Paris will be an inspiring study of colours, shapes and sense of space. Architecturally speaking the stand this year is open from three sides, but it will be perceived as open from all four sides because of mirrors in the cut-outs of the back wall. The background in a deep blue colour will create an intimate and elegant setting for the colour palette this year of douche green, reddish colours and shades inspired by nature.

The attention of the visitor will naturally be drawn to the enticing asymmetrical display areas – each one presenting a number of different furniture in the same colour tones, but in different materials and textures. This creates a strong link between the different areas of the exhibition, while the design details of each individual piece of furniture come into their own.

We are happy to announce that a number of exciting new design products for 2018 has just been released: lounge chairs, a modular sofa, poufs and tables. To inspire you, the new collection is presented in an interesting colour palette of balanced tones inspired by the Pacific Ocean in line with the current trends, creating an airy, honest and harmonic setting for living.

At Softline we are constantly developing and editing our product portfolio, and we work to create the perfect furniture to match the time we are living in. Furniture that speaks the unifying language of design across the world and fits in all kinds of homes and public spaces.

We hope that you will be inspired by the 2018 releases of innovative design furniture in new and eco-friendly fabrics, materials and interesting colours.

ORGATEC 2024

ORGATEC 2024, the leading international furniture fair for the future of work, in Cologne on 22-25 October 2024, has been amazing!

Hundreds of visitors joined presentations and conversations with the team at the SOFTLINE exhibition stand to explore our latest design furniture and innovations for the future workspaces.

To meet the needs of tomorrow’s working world, SOFTLINE presented a wide range of new, flexible furniture concepts for contemporary workspaces in new and eco-friendly materials, inspiring colours, and innovative style.

At ORGATEC SOFTLINE launched a versatile selection of new inspiring designs, created to add functionality, flexibility and aesthetic value to work and office spaces around the globe. We also presented a range of new products, specifically designed to create comfortable and welcoming meeting zones and ‘privacy spaces’ in contemporary office environments – suited for an informal meeting, a moment of focus before an important task, or simply a peaceful coffee break or chat with a colleague.

The SOFTLINE stand at ORGATEC 2018 will be an inspiring study of colours, shapes and sense of space. Architecturally speaking the stand this year is open from three sides, but it will be perceived as open from all four sides because of mirrors in the cut-outs of the back wall.

Freestanding walls will be placed asymmetrically to create display areas that naturally catch the eye. The background in a deep blue colour, combined with a dark grey colour of the wedge-shaped bar area, will create an intimate and elegant setting for the current colour palette of powder, natural hues and reed green colours from the world’s leading fabric suppliers.

This year, pay close attention to the interesting textures of the fabrics that gives the furniture an extra tactile dimension. And discover how a correlation in choice of material and colours can work as a link between entirely different styles of furniture that creates an eye-catching and interesting effect next to each other, when they are within the same colour range.

3daysofdesign 2024

Under the headline Crafting Design Icons, SOFTLINE in June 2024 joined the international design festival 3daysofdesign in Copenhagen.

During three amazing days lots of visitors joined inspiring meetings around our brand new design furniture collections and trend palette.

The 700 m2 SOFTLINE pop-up showroom was transformed into an immersive installation, where nature, furniture and user became one.

The authentic surroundings invited the audience to feel the joy of sensation, the thrill of touch, and the magic of materiality, and the beauty of our physical design furniture took center stage during the exhibition.

SOFTLINE presented its brand-new furniture collection during the 3 DAYS OF DESIGN festival 2023 in Copenhagen. The SOFTLINE pop-up showroom at the raw and rustic venue PRESSEN at Vester Voldgade 33 in Central Copenhagen was turned into an inspiring design universe filled with new releases. Among the SOFTLINE furniture launches were the new ‘JOE’ series of soft, flexible seating furniture based on strong shapes, geometric curves, and clear lines. Another new was ‘VISTA’ the first launch from a brand-new upholstery series that will meet all soft seating needs across the company, business, or home with thorough and comfortable design. Lastly the new ‘CLUB’ modular sofa which has been designed with simplicity and usefulness in mind and will transform any outdoor or indoor space thanks to its simple modular character and its durable materials.

New and exciting textiles and colors were also presented. They were carefully selected to inspire, and spark your creativity, so you could find the mix of furniture, fabric, and style which matched your vision.

Clerkenwell Design Week 2023

At the pop-up showroom at the landmark Paxton Locher House Clerkenwell Design Week, SOFTLINE presented its brand-new furniture collection.

The unique architecture of this house perfectly embodies SOFTLINE’s passion for innovative solutions to unique design challenges. Our showroom was filled with new releases: lounge chairs, sofas, modular sofas, sofa beds and even an alcove system.

This year the SOFTLINE showcase installation for IMM Cologne and Maison & Objet Paris has been designed by Bambú Studio in Spain, who has created a minimalistic and open booth that allows the furniture to breathe and the beautiful design to be enjoyed fully.

In the booth you will experience how you are able to move around in the different areas freely, with the colour, shape and fabric of the furniture changing and creating new atmospheres – without any specific environment being dictated. In this way we allow the creativity of the visitors to enter and help them imagine the furniture in new ways relevant to them. In essence, we are allowing the furniture to tell its own story and start a dialogue with the visitors.

The new launches and the existing SOFTLINE classics will be showcased in colours full of energy, like fluorescent yellow and bright read, as well as in neutral colours with warm and calm undertones. The colour palette and the new fabrics has been chosen to showcase the many, many finishing options in our collection that makes it possible to have the furniture express one’s very own personal design vision.

The SOFTLINE stand at IMM Cologne 2019 will be an inspiring study of colours, shapes and sense of space. Architecturally speaking the stand this year is open from three sides, but it will be perceived as open from all four sides because of mirrors in the cut-outs of the back wall. The background in a deep blue colour will create an intimate and elegant setting for the colour palette this year of douche green, reddish colours and shades inspired by nature.

The attention of the visitor will naturally be drawn to the enticing asymmetrical display areas – each one presenting a number of different furniture in the same colour tones, but in different materials and textures. This creates a strong link between the different areas of the exhibition, while the design details of each individual piece of furniture come into their own.

We are happy to announce that a number of exciting new design products for 2018 has just been released: lounge chairs, a modular sofa, poufs and tables. To inspire you, the new collection is presented in an interesting colour palette of balanced tones inspired by the Pacific Ocean in line with the current trends, creating an airy, honest and harmonic setting for living. At Softline we are constantly developing and editing our product portfolio, and we work to create the perfect furniture to match the time we are living in. Furniture that speaks the unifying language of design across the world and fits in all kinds of homes and public spaces. We hope that you will be inspired by the 2018 releases of innovative design furniture in new and eco-friendly fabrics, materials and interesting colours.