DESIGNERS

Busk + Hertzog
busk+hertzog was established in Denmark in 2000 by Flemming Busk and Stephan Hertzog, and their successful studio, today located in Lisbon Portugal, has won more than 75 of the most prestigious international design awards, including Red Dot Award - Best of Best, IF Awards and Good Design Awards. busk+hertzog’s design characteristics are sculptural, clean lines and a simple expression with mini¬mal embellishment, and they often get their inspiration from shapes and lines found in nature.
Javier Moreno
Since 2010 Javier Moreno has been designing for SOFTLINE and his design philosophy is that design should be something that matters. In a time when everything is becoming immaterial and increasingly virtual, he believes that humans still need physical and aesthetical objects in their daily lives. Javier Moreno is meticulous in his design process and works to get the maximum of using less. His approach is clear, simple and focusing on the humans who will use the furniture.
Susanne Grønlund
After completing her training at Danmarks Designskole, Susanne Grønlund set up her own studio 1991 and since she has designed and developed a wide and rewarded range of products like: textiles, clothing, toys, lifestyle products, lamps, outdoor furniture and not least furniture.

Common for all the new ideas is that they all take starting point in a simple and easy to grasp design style without compromising the function and quality. Her red thread is the Scandinavian design tradition with a humorous contemporary touch which is all combined in a continuous row of innovative ideas and projects, like beads on a string.
Johannes Steinbauer
Johannes Steinbauer grew up in a household of 4th-generation carpenters. Fascinated by the craftsmanship, he followed in his family’s footstep and trained as a cabinet maker. After working for several years and receiving his master certificate in 2006, he went to study industrial design at Hochschule für Gestaltung in Schwäbisch-Gmünd.

From 2011 to 2012 he worked for Studio Michael Geldmacher in Munich, and in 2012 he founded his own studio located in an old workshop. Johannes Steinbauer is working with an intuitive approach to design led by a fascination of craftsmanship. He always strives for an efficient, precise, almost naive solution that translates into a strong, characteristic design language.
Busk + Hertzog

Busk + Hertzog
busk+hertzog was established in Denmark in 2000 by Flemming Busk and Stephan Hertzog, and their successful studio, today located in Lisbon Portugal, has won more than 75 of the most prestigious international design awards, including Red Dot Award - Best of Best, IF Awards and Good Design Awards. busk+hertzog’s design characteristics are sculptural, clean lines and a simple expression with mini¬mal embellishment, and they often get their inspiration from shapes and lines found in nature.
Javier Moreno

Javier Moreno
Since 2010 Javier Moreno has been designing for SOFTLINE and his design philosophy is that design should be something that matters. In a time when everything is becoming immaterial and increasingly virtual, he believes that humans still need physical and aesthetical objects in their daily lives. Javier Moreno is meticulous in his design process and works to get the maximum of using less. His approach is clear, simple and focusing on the humans who will use the furniture.
Susanne Grønlund

Susanne Grønlund
After completing her training at Danmarks Designskole, Susanne Grønlund set up her own studio 1991 and since she has designed and developed a wide and rewarded range of products like: textiles, clothing, toys, lifestyle products, lamps, outdoor furniture and not least furniture.

Common for all the new ideas is that they all take starting point in a simple and easy to grasp design style without compromising the function and quality. Her red thread is the Scandinavian design tradition with a humorous contemporary touch which is all combined in a continuous row of innovative ideas and projects, like beads on a string.
Johannes Steinbauer

Johannes Steinbauer
Johannes Steinbauer grew up in a household of 4th-generation carpenters. Fascinated by the craftsmanship, he followed in his family’s footstep and trained as a cabinet maker. After working for several years and receiving his master certificate in 2006, he went to study industrial design at Hochschule für Gestaltung in Schwäbisch-Gmünd.

From 2011 to 2012 he worked for Studio Michael Geldmacher in Munich, and in 2012 he founded his own studio located in an old workshop. Johannes Steinbauer is working with an intuitive approach to design led by a fascination of craftsmanship. He always strives for an efficient, precise, almost naive solution that translates into a strong, characteristic design language.

LANGUAGE

en / us / de / fr / da

SOFTLINE A/S
Kidnakken 5
DK-4930 Maribo
Denmark
T: +45 5416 0680
info@softline.dk

© 2025 SOFTLINE A/S