This year the SOFTLINE showcase installation for IMM Cologne and Maison & Objet Paris has been designed by Bambú Studio in Spain, who has created a minimalistic and open booth that allows the furniture to breathe and the beautiful design to be enjoyed fully.
In the booth you will experience how you are able to move around in the different areas freely, with the colour, shape and fabric of the furniture changing and creating new atmospheres – without any specific environment being dictated. In this way we allow the creativity of the visitors to enter and help them imagine the furniture in new ways relevant to them. In essence, we are allowing the furniture to tell its own story and start a dialogue with the visitors.
The new launches and the existing SOFTLINE classics will be showcased in colours full of energy, like fluorescent yellow and bright read, as well as in neutral colours with warm and calm undertones. The colour palette and the new fabrics has been chosen to showcase the many, many finishing options in our collection that makes it possible to have the furniture express one’s very own personal design vision.