Since 2010 Javier Moreno has been designing for SOFTLINE and his design philosophy is that design should be something that matters. In a time when everything is becoming immaterial and increasingly virtual, he believes that humans still need physical and aesthetical objects in their daily lives. Javier Moreno is meticulous in his design process and works to get the maximum of using less. His approach is clear, simple and focusing on the humans who will use the furniture.